Research dictionary

Index

The dictionary contains a selection of expressions most commonly used in marketing, market and social studies. It presents types of research, tools, research methods and techniques as well as other terms used by researchers in their everyday work.

"Any customer can have a car painted any colour that he wants so long as it is black".
Henry Ford

"There are three kinds of lies: lies, damned lies and statistics".
Mark Twain

"A lot of times, people don't know what they want until you show it to them"
Steve Jobs